Bourgeois Brilliance

We Ole’ Liberals tend to be an enterprising group of folks. That’s why we like good ole’ liberalism, if there’s a problem we could go to some anarcho-syndicalist hall and have a bunch of meetings. We could start another governmental department and take care of our wealthy friends by giving them a grant to make something that at least looks like a solution. We good ole’ liberals know the most agile, quick, and sustainable way to solve problems is through honorable entrepreneurship. Done those in the knight hood who live under the yellow banner of freedom, the risk taker. From St. Catharine of Sienna to the Silicon Valley Maverick.

Underwear and Solar Panels

A week or so ago I decided to upgrade what holds the delicacies between my legs together. I’ve been meaning to level up to a pair of MeUndies from the drab, not so soft pair of Haines that you get because its that pair of clothes that nobody sees. When people actually do see them they don’t seem to care. But there is something that cares and that’s my booty. It desires to be draped in man’s pinnacle of softness. That is micromodal fabric.

What was brilliant about my Me Undies experience has nothing to do with the underwear, but has a whole lot to do with how I will end up buying more. You see the price of a pair of MeUndies is pushes the patience. $16… $20… what else could I buy with that. 10 cups of coffee at my favorite cafe, 5 Kombucha bottles, 6 drinks at the legion hall, 5 or 6 pairs of Wal*Mart panties from which I’m trying to upgrade from.

Knowing that some of their customers live off modest pay, they offer something brilliant: A subscription.

There’s something beautiful about subscriptions that goes beyond the realm of publishing. While subscribing to this, every month silky soft cradles for my though-shalt-not-be-seens will arrive at my doorstep for just another $16 shipping included. I don’t have to think about going back to the site and dealing with all the psychological over head of ordering more. You know that stress you get from second guessing a purchase, all the anxiety of potential buyers remorse. See this is where a subscription model has its benefits… Yes I could go back every month when my bank account replenishes but what a nuisance that would be.

Beyond the Briefs

There’s other transactions that this could be applied to break down the great wall to the sale a foundational skill of the entrepreneur.

One I would like to point out is Solar Panels. These are expensive suckers. It seems that the only people to buy these things to power an entire household are environmentalist fundamentalists with modest incomes or wealthy folks that want to put off an eco-posh aesthetic. Tis’ a shame they do not dress the roofs of more, they are a key tool in delivering a distributed society. They provide a high level of optionality, minimizing exposure to extortion from electric companies. They can aid in creating an “antifragile” electric system in cities, with households delivering extra power into a utility cloud** and prevent power outages because the grid would have extreme multiple redundancy.


The first key in packaging it would be to deliver a minimum viable product… that can scale through a simple repeating transaction into a larger product. A pair of underwear can scale into a week’s worth of underwear. A solar panel and a battery that can charge a computer or a phone can scale into a solar array and battery array that can power a house, and on the way there providing enough power for part of a house.

This form of value delivery also prevents going into debt, which I would argue is one of the loveliest things somebody can have in life. Shall we wonder where else this could be applied?

** I’ll explain more about what this is later in a series I’ll call urban programming.



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